Marketing in the 21st Century For Design Professionals, 2nd Edition

Back by popular demand, this 2nd edition of Marketing in the 21st Century For Design Professionals by David Stone hands you the keys to gaining exceptional renown, recognition and repute for your design firm. You’ll learn how to raise your firm’s visibility, rethink your position in the marketplace, and gather important information about your competition - which can give you the upper hand in negotiations. You’ll also read how other firms use clever marketing and customer service methods to gain additional work and discover why "cross-selling" is vital to your firm’s continued growth.