Want to know how you can grab your clients' attention and really get your money's worth for your marketing dollars?
If you already understand the theory behind marketing professional services but need some concrete examples for improving your direct marketing campaigns, then turn to ZweigWhite's Outstanding A/E Marketing Campaigns 3rd Edition. Its filled with examples that will help you develop marketing techniques, ideas, innovations, and tactics that really work.
Profiled in simple language, these examples go beyond the theory of marketing. This book presents 100 real-world examples of direct marketing campaigns that have worked for design firms of all shapes and sizes. Gathered from the pages of The Zweig A/E Marketing Letter, the newsletter covering real-world tactics at work in design firms today, these case studies provide a single collection of innovative direct marketing campaigns used to build name recognition, get results and win jobs.
Outstanding A/E Marketing Campaigns 3rd Edition profiles newsletters, web sites, postcards, brochures, holiday pieces, magazines and other successful direct marketing pieces. And it shows you how some firms have combined several media to create long-term, integrated marketing efforts. You'll see what happened and get the behind-the-scenes story from the staff members who developed the campaign. See what worked and what didn't work. What did it cost? How did firms compile their mailing lists? What was done in-house and what was farmed out to designers and consultants? What did clients think of it? Each profile answers these questions and more.
No matter how small or large your firm, you'll find dozens of ideas for your own campaigns. And, you can see how your marketing efforts stack up against competitors at similar firms across the US. Use the index in the back of the book to search for marketing campaigns by firm size and firm type.