The Interior Design Business Handbook

John Wiley & Sons Inc
Mary V Knackstedt
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The Interior Design Business Handbook: A Complete Guide to Profitability 5th Edition contains comprehensive, accessible coverage of the essential procedures, tools and techniques necessary to manage a successful interior design business. This edition has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, as well as other key areas. This complete resource includes more than 75 sample forms and letters and contains information on all aspects of establishing and running an interior design business, from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.